Website & storytelling

x Cannibale Royale

Despite being vegetarian, Cannibale Royale has a special place in my heart. They gave me my first job in Amsterdam — as a bartender! Many years on, my role has shifted from creating cocktails to crafting copy. I refined their brand story and defined their tone of voice. I wrote their new website, product copy for their merchandise, and guest articles on their behalf for various Amsterdam magazines like A Mag.